RTB – Publishers Perspective

RTB or Real-Time Bidding is the method many publishers are using to sell their excess inventory. For publishers I use an alternate definition; RTB illustrates the price they are receiving for much of this inventory; race to the bottom. How did … Continued

RTB – The service providers

As RTB grows within the ad industry, there are software vendors inventing new ways to enhance every step in the process. Did you know on DSP trading platform “A” that there is frequently thin inventory at 5pm eastern and prices … Continued

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