Today marks the day the JOBS Act rules go into effect. Funds will be targeting institutions and their consultants, and secondarily, financial advisors and their clients. I doubt we will see the launch of a major ad campaign by a … Continued
RTB or Real-Time Bidding is the method many publishers are using to sell their excess inventory. For publishers I use an alternate definition; RTB illustrates the price they are receiving for much of this inventory; race to the bottom. How did … Continued
As RTB grows within the ad industry, there are software vendors inventing new ways to enhance every step in the process. Did you know on DSP trading platform “A” that there is frequently thin inventory at 5pm eastern and prices … Continued