Next year is certain to bring a new wave of change within Hedge Fund marketing. As typically the case in financial marketing, the first movers (of all sizes) to integrate the benefits of modern marketing and brand building into their … Continued
The bifurcation of efforts at Fund companies is notable. The investment side is sophisticated, while asset gathering has technologically and strategically been left behind. Yes, trillions of dollars are under management, but some of it is structural (think 401K plans), … Continued
It’s a real combination of things; so busy with client projects, having so much reading for clients, and as a firm having to cover so many sectors. We read daily about media, fin tech, media tech, investing brokerage, insurance, FX … Continued