It’s a quiet, snowy Thursday here in NYC. The office is buzzing with deadlines and on-boarding new clients and projects. However, the weather has provided me some civilized time, post holidays, allowing me to ease back into full throttle. A … Continued
As an ad man that is a former equity portfolio manager my quest for knowledge and information can seem a bit voluminous at times. Everyone in the firm does link share, and together we cover a lot of topics. On … Continued
Today marks the day the JOBS Act rules go into effect. Funds will be targeting institutions and their consultants, and secondarily, financial advisors and their clients. I doubt we will see the launch of a major ad campaign by a … Continued
RTB or Real-Time Bidding is the method many publishers are using to sell their excess inventory. For publishers I use an alternate definition; RTB illustrates the price they are receiving for much of this inventory; race to the bottom. How did … Continued
There has been great fanfare around the incredible rules set for implementation of the JOBS Act for hedged funds and other private offerings – and there should be. The restrictions lifted are more than most of the industry had hoped … Continued
As RTB grows within the ad industry, there are software vendors inventing new ways to enhance every step in the process. Did you know on DSP trading platform “A” that there is frequently thin inventory at 5pm eastern and prices … Continued
I first was introduced to Real-Time Bidding a few years ago when some of my media-tech friends wanted to discuss how they were dipping their toes into a world similar to equity trading. What they were inferring is that they … Continued
The big question for any firm is why blog? With our Twitter feed and our contributing to publications (more on that in another post), why commit to this short-form communication medium? With Twitter we are able to swiftly post a … Continued