Storytelling. It is a powerful tool. The story of a business, product or service can engagingly highlight its differentiating factors – why it deserves to stand out amongst the rest. With some of 2015 already in the books, companies are … Continued
Since the dawn of the 401k, empowering individuals to manage their own retirement investments, the quest for solid returns has been saddled by employees, HR professionals, financial advisors, corporations and ultimately, it falls onto society and government. The real issue … Continued
For those of you who had already embraced modern marketing, you were probably welcomed back to your office after the holidays with many prospects fully engaged and informed, ready to purchase your products or services. You may have also been … Continued
One of the more fun lessons I have taught in marketing classes as a guest lecturer is a play on the old philosophical question, “If a tree falls and no one is there to hear it, does it make a … Continued
Next year is certain to bring a new wave of change within Hedge Fund marketing. As typically the case in financial marketing, the first movers (of all sizes) to integrate the benefits of modern marketing and brand building into their … Continued
The bifurcation of efforts at Fund companies is notable. The investment side is sophisticated, while asset gathering has technologically and strategically been left behind. Yes, trillions of dollars are under management, but some of it is structural (think 401K plans), … Continued
A Headline from this Week: Hedge Funds Underperform S&P 500 As I read recent headlines and delve deeper into the articles, I assume that I am reading a satire, perhaps written by Andy Borowitz or Stephen Colbert – but I’m … Continued
As an investor, communicator and member of society, one of the largest impact news announcements of the year occurred last week, and it came and went almost unnoticed. Just because it sounds boring doesn’t mean it won’t wreak havoc on … Continued
As our departments (strategy, creative, data/audience targeting, media planning and buying, analytics, search strategy, social strategy, programming) each submitted their synopsis, we had a 17 page draft. To spare you a long read we have curated a few interesting projects. … Continued
It’s a real combination of things; so busy with client projects, having so much reading for clients, and as a firm having to cover so many sectors. We read daily about media, fin tech, media tech, investing brokerage, insurance, FX … Continued