We live in a world where with a moment’s glance, it only takes a simple swipe to the left or right to express a person’s perspective. You’re selected, or you’re not. In this competitive world, most of our clients sweat … Continued
Next year is certain to bring a new wave of change within Hedge Fund marketing. As typically the case in financial marketing, the first movers (of all sizes) to integrate the benefits of modern marketing and brand building into their … Continued
A Headline from this Week: Hedge Funds Underperform S&P 500 As I read recent headlines and delve deeper into the articles, I assume that I am reading a satire, perhaps written by Andy Borowitz or Stephen Colbert – but I’m … Continued
As an investor, communicator and member of society, one of the largest impact news announcements of the year occurred last week, and it came and went almost unnoticed. Just because it sounds boring doesn’t mean it won’t wreak havoc on … Continued
As our departments (strategy, creative, data/audience targeting, media planning and buying, analytics, search strategy, social strategy, programming) each submitted their synopsis, we had a 17 page draft. To spare you a long read we have curated a few interesting projects. … Continued
It’s a quiet, snowy Thursday here in NYC. The office is buzzing with deadlines and on-boarding new clients and projects. However, the weather has provided me some civilized time, post holidays, allowing me to ease back into full throttle. A … Continued
As an ad man that is a former equity portfolio manager my quest for knowledge and information can seem a bit voluminous at times. Everyone in the firm does link share, and together we cover a lot of topics. On … Continued
Today marks the day the JOBS Act rules go into effect. Funds will be targeting institutions and their consultants, and secondarily, financial advisors and their clients. I doubt we will see the launch of a major ad campaign by a … Continued
As RTB grows within the ad industry, there are software vendors inventing new ways to enhance every step in the process. Did you know on DSP trading platform “A” that there is frequently thin inventory at 5pm eastern and prices … Continued
I first was introduced to Real-Time Bidding a few years ago when some of my media-tech friends wanted to discuss how they were dipping their toes into a world similar to equity trading. What they were inferring is that they … Continued